Privacy Policy

Last updated: December 30, 2025  •  Applies to: LilyWOW

This Privacy Policy explains how LilyWOW (“we”, “us”) collects, uses, and shares information when you use our website and services. If you do not agree, please do not use the site.

1) Who we are

• Controller: LilyWOW ()
• Contact: [email protected]
• Address:

GDPR/UK GDPR transparency expects controller identity, purposes, lawful basis, retention, and rights to be clearly provided. :contentReference[oaicite:1]{index=1}

2) What we collect

• Account / access data: email address; login/confirmation codes; hashed credentials.
• Newsletter data: subscription status, timestamps, email engagement (if enabled).
• Preference data: your quiz answers and content preferences. These may be considered sensitive in some jurisdictions (adult-content preferences).
• Technical data: IP address, device/browser info, pages viewed, and basic security logs.
• Cookies / similar: see Cookie Policy.

3) How we use data (purposes)

• Provide and secure the website; prevent abuse/fraud; debug issues.
• Send requested emails (newsletters, updates) and manage subscriptions.
• Personalize content and recommendations (only if you consent).
• Maintain legal/compliance records (e.g., consent records).

4) Lawful bases (EU/UK users)

• Consent: for non-essential cookies and preference-based personalization; and where required for adult-content preference processing.
• Contract / pre-contract steps: to provide requested services (e.g., deliver account access or requested content).
• Legitimate interests: security, fraud prevention, service reliability (balanced against your rights).
• Legal obligation: where required by law.

GDPR requires informing users about purposes, lawful bases, and related details. :contentReference[oaicite:2]{index=2}

5) Double opt-in (password confirmation)

When you sign up for our free emails, we send a one-time password to your email address. You are subscribed only after you enter that password on the site. This confirms that you control the email address (double opt-in).

6) Preference quiz & “emails by your choices”

If you complete the quiz, you are asking us to tailor emails and content to the preferences you submit. You can view, change, or delete these preferences at any time via the footer “Privacy / Consent settings” (or the buttons above).

7) Adults only

Our site is intended for adults. By clicking “I Agree” on the consent screen and using the site, you confirm you are at least 18 years old (or the age of majority in your jurisdiction).

8) Who we share data with

• Email delivery providers (to send confirmation/password and newsletters).
• Hosting/CDN/security providers (to operate and protect the site).
• Analytics/advertising (only if enabled and only if you consent, where required).
• Legal (if required by law or to protect rights/safety).

9) International transfers

If we transfer personal data internationally, we use appropriate safeguards (for example, standard contractual clauses where applicable), and we aim to minimize the data transferred.

10) Data retention

• Newsletter: until you unsubscribe, then for a limited period for compliance and suppression (to avoid re-subscribing you by mistake).
• Preferences: until you delete them or request deletion, or after prolonged inactivity ().
• Security logs: retained for a limited period ().

GDPR expects you to provide a retention period or criteria. :contentReference[oaicite:3]{index=3}

11) Your rights

EU/UK users may have rights such as access, rectification, erasure, restriction, portability, objection, and withdrawal of consent. :contentReference[oaicite:4]{index=4}

California residents may have rights to know/access, delete, correct, opt out of sale/sharing, and limit certain uses of sensitive personal information. :contentReference[oaicite:5]{index=5}

12) How to exercise your rights

Use the buttons above (Unsubscribe / Delete my data / Consent settings) or email us at [email protected].

13) Complaints

If you are in the EU/UK, you may also lodge a complaint with your local data protection authority. UK users can contact the ICO. :contentReference[oaicite:6]{index=6}

14) Changes to this policy

We may update this policy from time to time. The “Last updated” date above shows the latest revision.